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Which athletes have done the best job of leveraging their brand so far?

Jordan seems like an obvious king, but who else really stands out?

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I wish Iverson got the Jordan deal treatment. He impacted the culture so much

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With that, he caught a bunch of flack too though. Definitely appreciate what he brought to basketball at large

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Like when white kids in the burbs want cornrows like AI, you know it’s big

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Sounds like a pretty fun concept for a piece!

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just got app to tap in!!!

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Welcome man

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